About #UWRightNow

In 2012, #UWRightNow began as a multimedia project designed to capture the breadth, depth and spirit of the University of Wisconsin-Madison during a 24-hour period.

Submissions described activities ranging from research taking place in campus labs, to students studying in Europe, to an alumnus checking in from China, to future Badgers sporting miniature-sized red-and-white attire.

The 1,018 stories, photos, videos or tweets collected during #UWRightNow became a touchstone for the UW-Madison experience. Students, alumni and friends shared the site with each other — nearly 8,000 times via Facebook and Twitter alone. Visitors came to the site from all 50 states and 66 countries.

What came through loud and clear was the unwavering connection people feel to this university. Despite widely varied experiences and ties, people conveyed loyalty, gratitude and a strong feeling of community, even from Badgers as far away as the South Pole.

The project was hailed as groundbreaking in higher education and social media for its blend of staff-produced and user-generated content. Mashable called it one of three user-generated campaigns that got it right. It also was detailed in a recent book titled "Social Works" as a case study for higher education. Numerous schools have launched their own similar projects in the past year.

For our 2013 theme, "Face to Face," we’re inviting the campus community — including alumni and friends around the world — to share the people, interactions, connections and (of course) faces that make UW-Madison such an incredible place.

UW-Madison, including this project, depends on the generosity of its alumni and friends. Learn more about private support of the university.

On April 17, 2013, show us your face and tell us your UW story.